Marketing for entrepreneurs : concepts and applications for new ventures /

Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.

Bibliographic Details

Main Author:	Crane, F. G. (Frederick Gerard)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, c2010.
Subjects:	Marketing > Management. Small business marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book