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Rethinking the media audience : the new agenda /

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'Rethinking the Media Audience' is an investigation of whether existing models of media reception and audience ethnography can account for contemporary participation and ubiquitous engagement in media culture.

Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Alasuutari, Pertti
Format: eBook
Language:English
Published: London : SAGE, c1999.
Subjects:
Mass media.
Mass media > Audiences.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:'Rethinking the Media Audience' is an investigation of whether existing models of media reception and audience ethnography can account for contemporary participation and ubiquitous engagement in media culture.
Physical Description:1 online resource (viii, 212 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781446216996 (ebook) :