Social marketing to protect the environment : what works /

In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.

Bibliographic Details

Corporate Author:	Sage Publications
Other Authors:	McKenzie-Mohr, Doug, 1959-
Format:	eBook
Language:	English
Published:	Los Angeles, [Calif.] ; London : SAGE, c2012.
Subjects:	Social marketing. Sustainable living > Public relations. Environmentalism > Public relations. Green marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book