Analyzing & reporting focus group results. /

This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis.

Bibliographic Details

Main Author:	Krueger, Richard A.
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE, 1997.
Series:	Focus group kit ; v. 6.
Subjects:	Focus groups. Electronic books.
Online Access:	Connect to the full text of this electronic book