Cover Image

The Indian media business /

Show other versions (1)

This title presents a comprehensive and detailed perspective on the current state of the Indian media industry. Using case studies from companies such as BCCL and Future Media, Vanita Kohli presents a strong guide to the confusing terrain of the Indian media business.

Bibliographic Details
Main Author: Kohli, Vanita
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: Delhi ; London : SAGE, 2009.
Edition:3rd ed.
Subjects:
Mass media > India.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This title presents a comprehensive and detailed perspective on the current state of the Indian media industry. Using case studies from companies such as BCCL and Future Media, Vanita Kohli presents a strong guide to the confusing terrain of the Indian media business.
Physical Description:1 online resource (xxvii, 373 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9788132107941 (ebook) :