Fundraising : principles and practice /

Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinkin...

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Bibliographic Details
Main Author:	Worth, Michael J. (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Los Angeles : SAGE, [2016]
Subjects:	Fund raising. Nonprofit organizations. Charities. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

chapter 1. Overview of fundraising and philanthropy
chapter 2. Understanding the nonprofit sector and nonprofit organizations
chapter 3. Understanding donors
chapter 4. Principles of fundraising
chapter 5. Preparing for successful fundraising
chapter 6. Annual-giving programs
chapter 7. Major-gifts programs
chapter 8. Planned giving
chapter 9. Corporate support
chapter 10. Foundation support
chapter 11. Campaigns
chapter 12. Managing fundraising programs
chapter 13. Organizing and managing fundraising staff
chapter 14. Legal and ethical considerations
chapter 15. International fundraising and philanthropy.