Research design for business & management /
Research Design for Business and Management is a logical and practical book which makes no assumptions about your prior research knowledge. It will instead provide you with a clear understanding of the commonly used methods in business and management research, and enable you to tackle the fundamenta...
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| Format: | eBook |
| Language: | English |
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Los Angeles :
SAGE,
2014.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- chapter 1. Fundamentals of research
- chapter 2. Misperceptions, challenges and judgement calls in research
- chapter 3. The research question
- chapter 4. Conducting a literature review
- chapter 5. Research design
- chapter 6. Data, sampling and measurements
- chapter 7. Data collection methods
- chapter 8. Descriptive and exploratory analysis
- chapter 9. Qualitative analysis
- chapter 10. quantitative analysis
- chapter 11. Writing up
- chapter 12. The importance of the research environment.