Change management : altering mindsets in a global context /
Successful innovation - the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten e...
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| Format: | eBook |
| Language: | English |
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Delhi ; London :
Response,
2006.
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| Online Access: | Connect to the full text of this electronic book |
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