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Change management : altering mindsets in a global context /

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Successful innovation - the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten e...

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Bibliographic Details
Main Author: Nilakant, V., 1952-
Corporate Author: Sage Publications
Other Authors: Ramnarayan, S.
Format: eBook
Language:English
Published: Delhi ; London : Response, 2006.
Subjects:
Organizational change > India.
Organizational change > Asia.
Organizational change.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Successful innovation - the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success.
Physical Description:1 online resource (355 pages)
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9788132108542 (ebook) :