Strategic management : theory and practice /

Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Concise, easy to understand chapters address concepts sequentially, from external and internal analysis to...

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Bibliographic Details
Main Author:	Parnell, John A. (John Alan), 1964- (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Los Angeles : SAGE, 2017.
Edition:	Fourth edition.
Subjects:	Strategic planning. Industrial management. Organizational effectiveness. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

chapter 1. Fundamentals of strategic management
chapter 2. Industry competition
chapter 3. The external environment : political-legal and economic forces
chapter 4. The external environment : social and technological forces
chapter 5 The organization : ethics and corporate social responsibility
chapter 6. Corporate-level strategies
chapter 7. Business unit strategies
chapter 8. Functional strategies
chapter 9. Strategy formulation
chapter 10. Strategy execution : structure
chapter 11. Strategy execution : strategic change, culture, and leadership
chapter 12. Strategic control and crisis management.