http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 online resource (551 pages) : illustrations
Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Concise, easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter's key concepts with 25 case analysis steps, rather than relegating case analysis to a chapter at the end of the book. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management ...
chapter 1. Fundamentals of strategic management -- chapter 2. Industry competition -- chapter 3. The external environment : political-legal and economic forces -- chapter 4. The external environment : social and technological forces -- chapter 5 The organization : ethics and corporate social responsibility -- chapter 6. Corporate-level strategies -- chapter 7. Business unit strategies -- chapter 8. Functional strategies -- chapter 9. Strategy formulation -- chapter 10. Strategy execution : structure -- chapter 11. Strategy execution : strategic change, culture, and leadership -- chapter 12. Strategic control and crisis management.
Includes bibliographical references and index.