APA (7th ed.) Citation

Potter, W. J. (2004). Theory of media literacy: A cognitive approach. SAGE.

Chicago Style (17th ed.) Citation

Potter, W. James. Theory of Media Literacy: A Cognitive Approach. Thousand Oaks, California: SAGE, 2004.

MLA (9th ed.) Citation

Potter, W. James. Theory of Media Literacy: A Cognitive Approach. SAGE, 2004.