Writing for busy readers : communicate more effectively in the real world /
We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the Internet hadn't been invented. Since then, there has been a radical transfo...
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| Format: | Book |
| Language: | English |
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New York :
Dutton, an imprint of Penguin Random House LLC,
[2023].
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Table of Contents:
- Part one. Engaging the reader
- Get inside your reader's head
- Think like a busy reader
- Know your goals
- Part two. Six principles of effective writing
- First principle: less is more
- Second principle: making reading easy
- Third principle: design for easy navigation
- Fourth principle: use enough formatting but no more
- Fifth principle: tell readers why they should care
- Sixth principle: make responding easy
- Part three. Putting the principles to work
- Tools, tips, and FAQs
- Our words, our selves
- Now what?
- Checklist.