Cover Image

Principles of strategic communication /

Show other versions (1)
Bibliographic Details
Main Authors: Holtzhausen, Derina Rhoda (Author), Fullerton, Jami A., 1963- (Author), Lewis, Bobbi Kay, 1970- (Author), Shipka, Danny, 1967- (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: New York : Routledge, 2021.
Subjects:
Business communication.
Advertising.
Marketing.
Public relations.
Marketing
Public Relations
Communication dans l'entreprise.
Relations publiques.
marketing.
public relations.
BUSINESS & ECONOMICS / Public Relations
BUSINESS & ECONOMICS / Advertising & Promotion
BUSINESS & ECONOMICS / Marketing / General
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource ( xix, 341 pages) : color illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781003002048
1003002048
9781000398403
1000398404
9781000398434
1000398439