Business problem-solving and strategy : manga for success /

"The book follows a young business planning manager, who takes after her father's confectionery company operations. With help of her mentor, an ex-management consultant, the couple formulates a viable turn-around business plan, builds trust among key stakeholders, and successfully convince...

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Bibliographic Details
Main Authors: Kito, Takayuki (Author), yamabe, Keisuke (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, [2023]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:"The book follows a young business planning manager, who takes after her father's confectionery company operations. With help of her mentor, an ex-management consultant, the couple formulates a viable turn-around business plan, builds trust among key stakeholders, and successfully convinces the CEO for companywide implementation. Concepts and Theories: Introduction to the entire process of formulating and implementing a business strategy. Business analysis tools such as SWOT Analysis, Issue Analysis, 5 forces analysis, Strategic Option Assessment are introduced and implemented in the story. Readers can easily understand and follow how to analyze current situations and formulate and assess viable strategic options into a business action plan"--
Item Description:"Original Japanese edition published by JMA Management Center Inc."--Title page verso.
Physical Description:1 online resource
ISBN:1394176171
9781394176182
139417618X
9781394176175