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Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena.

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The best brands attract the most (unwanted) attention.

Bibliographic Details
Main Author: Murray, Brian H., 1968- (Author)
Format: eBook
Language:English
Published: New York : Amacom, Sept. 2003.
Subjects:
Brand name products.
Trademark infringement.
Electronic commerce.
Product management.
Produits de marque.
Marques de commerce > Contrefaçon.
Commerce électronique.
Produits commerciaux > Gestion.
Electronic books.
Online Access:Connect to the full text of this electronic book
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by Murray, Brian H., 1968-
Published 2004
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Show all versions (3)