Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena.

The best brands attract the most (unwanted) attention.

Bibliographic Details

Main Author:	Murray, Brian H., 1968- (Author)
Format:	eBook
Language:	English
Published:	New York : Amacom, Sept. 2003.
Subjects:	Brand name products. Trademark infringement. Electronic commerce. Product management. Produits de marque. Marques de commerce > Contrefaçon. Commerce électronique. Produits commerciaux > Gestion. Electronic books.
Online Access:	Connect to the full text of this electronic book