Origin and branding in international market entry processes /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Francisco e Silva, Carlos, 1970- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2023]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Export marketing. Branding (Marketing) Stratégie de marque. branding. Export marketing Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

International market entry strategies : entry modes for international markets / Bahar Divrik
Logomania in counterfeit luxury brands consumption : the social adjustive function in shifting consumer perceptions and behaviours / Stephen T.F. Poon
International brands and corporate strategy. A case study in the wine industry / Ana Paula Marques Reis, Inês Sá Espírito Santo, Rosa Margarida Conde Costa, António Carrizo Moreira
Market entry strategies / Oindrila Chakraborty
A systematic review of the bibliometric literature : branding in marketing strategy / Albérico Travassos Rosário.