Cover Image

Origin and branding in international market entry processes /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Francisco e Silva, Carlos, 1970- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2023]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Export marketing. Branding (Marketing) Stratégie de marque. branding. Export marketing Electronic books.
Online Access:	Connect to the full text of this electronic book

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