Cover Image

Origin and branding in international market entry processes /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Francisco e Silva, Carlos, 1970- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : Business Science Reference, an imprint of IGI Global, [2023]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Export marketing.
Branding (Marketing)
Stratégie de marque.
branding.
Export marketing
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource ( xv, 298 pages) : illustrations (some color), color map.
Bibliography:Includes bibliographical references and index.
ISBN:9781668466155
1668466155
DOI:10.4018/978-1-6684-6613-1