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Employer branding for the hospitality and tourism industry
Intro; Contents; List of Figures; List of Tables; Introduction; About the Author; Acknowledgements; Chapter 1: Introducing Employer Branding: Potential for the Hospitality and Tourism Industry; Introduction; Background; Employer Branding: A Different Approach; Employer Branding Advantages; Importance of Employer Branding; Process and Involvement in Employer Branding; Next Step in the Process; What is Next?; Stronger Employee Engagement; Implementing Employer Branding in the Hospitality and Tourism Industry; Examples of Employer Branding in the Hospitality and Tourism Industry
Chapter 2: Employer Branding -- A Historical PerspectiveIntroduction; Origins of Employer Branding; Use of the Term Employer Brand; Managing an Employer Brand and Talent; Finding and Keeping Talent; How Micro-Managing can Negatively Impact an Employer Brand; Impact of Employer Branding; Employer Branding in the Hospitality and Tourism Industry; The Importance of Alumni in Employer Branding; Chapter 3: Sustainability and Employer Branding; Introduction; Sustainability; Sustainability in the Hospitality and Tourism Industry; Sustainable Human Resources Management; Diversity and Inclusion
Examples of CSR in the IndustryConclusions; Chapter 4: Hospitableness in Human Resources Management; Introduction; Background; Hospitality and Hospitableness; Hospitableness in HRM; Example from Practice; Servant Leadership in HRM; A Vision on HRM in the Hospitality and Tourism Industry; Practices of Hospitableness in HRM; More Hospitableness Examples from the Industry; Negative Cases Where H & H in HRM Seems Absent; Inner Work-Life Balance; Conclusion; Chapter 5: Pelican Hotels & Resorts' Considerations for the Future; Introduction; Background and Profile; Further Developing the Brand
Next PhaseInternal-External Brand Alignment; More to Deal With; Brand Strategy Effectiveness; PHR's Diversity Stand; Management Commitment to Diversity; Teamwork Culture; Conclusion; Chapter 6: Employees as the Brand: Internal Marketing at the Sanctuary Hotel; Introduction; Background; Organisation Identity and Branding; Internal Branding; Talent Management and Phases of Life; Conclusions; Phases of Implementing Internal Branding at the Sanctuary Hotel; Chapter 7: Culture Influencing Employer Branding; Introduction; Background; Culture Differences and Hofstede; Other Comparisons of Cultures
Cultures Netherlands and Thailand ComparedIndividual Employee Cultural Differences and Case Study; Alignment of Employees' Perceptions with the Employer Intentions; Employees' Employer Brand Perception and Cultural Differences; Suggestions for the Hotels; Chapter 8: Developing Employer Branding in Pegasus Hotel; Introduction; Background; Recognising and Retaining Talent; Employer Branding and EVP; Finding Out About Employer Branding and the EVP in the Pegasus Hotel; Results: Employer Branding and EVP in the Pegasus Hotel; Recruiting Employees and Recognising Talent
Includes bibliographical references and index.