rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Employer branding for the hospitality and tourism industry
    sub title: finding and keeping talent
  name:
    name part: Gehrels, Sjoerd
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: EBSCOhost
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2019
    edition: First edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Intro; Contents; List of Figures; List of Tables; Introduction; About the Author; Acknowledgements; Chapter 1: Introducing Employer Branding: Potential for the Hospitality and Tourism Industry; Introduction; Background; Employer Branding: A Different Approach; Employer Branding Advantages; Importance of Employer Branding; Process and Involvement in Employer Branding; Next Step in the Process; What is Next?; Stronger Employee Engagement; Implementing Employer Branding in the Hospitality and Tourism Industry; Examples of Employer Branding in the Hospitality and Tourism Industry
  table of contents: Chapter 2: Employer Branding -- A Historical PerspectiveIntroduction; Origins of Employer Branding; Use of the Term Employer Brand; Managing an Employer Brand and Talent; Finding and Keeping Talent; How Micro-Managing can Negatively Impact an Employer Brand; Impact of Employer Branding; Employer Branding in the Hospitality and Tourism Industry; The Importance of Alumni in Employer Branding; Chapter 3: Sustainability and Employer Branding; Introduction; Sustainability; Sustainability in the Hospitality and Tourism Industry; Sustainable Human Resources Management; Diversity and Inclusion
  table of contents: Examples of CSR in the IndustryConclusions; Chapter 4: Hospitableness in Human Resources Management; Introduction; Background; Hospitality and Hospitableness; Hospitableness in HRM; Example from Practice; Servant Leadership in HRM; A Vision on HRM in the Hospitality and Tourism Industry; Practices of Hospitableness in HRM; More Hospitableness Examples from the Industry; Negative Cases Where H & H in HRM Seems Absent; Inner Work-Life Balance; Conclusion; Chapter 5: Pelican Hotels & Resorts' Considerations for the Future; Introduction; Background and Profile; Further Developing the Brand
  table of contents: Next PhaseInternal-External Brand Alignment; More to Deal With; Brand Strategy Effectiveness; PHR's Diversity Stand; Management Commitment to Diversity; Teamwork Culture; Conclusion; Chapter 6: Employees as the Brand: Internal Marketing at the Sanctuary Hotel; Introduction; Background; Organisation Identity and Branding; Internal Branding; Talent Management and Phases of Life; Conclusions; Phases of Implementing Internal Branding at the Sanctuary Hotel; Chapter 7: Culture Influencing Employer Branding; Introduction; Background; Culture Differences and Hofstede; Other Comparisons of Cultures
  table of contents: Cultures Netherlands and Thailand ComparedIndividual Employee Cultural Differences and Case Study; Alignment of Employees' Perceptions with the Employer Intentions; Employees' Employer Brand Perception and Cultural Differences; Suggestions for the Hotels; Chapter 8: Developing Employer Branding in Pegasus Hotel; Introduction; Background; Recognising and Retaining Talent; Employer Branding and EVP; Finding Out About Employer Branding and the EVP in the Pegasus Hotel; Results: Employer Branding and EVP in the Pegasus Hotel; Recruiting Employees and Recognising Talent
  note: Sjoerd Gehrels.
  note: Includes bibliographical references and index.
  subject:
    topic: Hospitality industry
    topic: Personnel management
  subject:
    topic: Tourism
    topic: Personnel management
  subject:
    topic: Hospitality industry
    topic: Management
  subject:
    topic: Tourism
    topic: Management
  subject:
    topic: Tourism industry
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Industries
    topic: Hospitality, Travel & Tourism
  subject:
    topic: Hospitality industry
    topic: Management
  subject:
    topic: Hospitality industry
    topic: Personnel management
  subject:
    topic: Tourism
    topic: Management
  subject:
    topic: Tourism
    topic: Personnel management
  classification: TX911.3.P4 G44 2019
  classification: 647.94/068
  classification: 640
  identifier: 9781789730692
  identifier: 1789730694
  identifier: 9781789730715
  identifier: 1789730716
  identifier: 9781789730708
  identifier: 9781789730715 Emerald Publishing
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: N$T
    record creation date: 190528
    record change date: 20220318145349.0
    record identifier: in00004746067
    language of cataloging:
      language term: eng