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Data is everybody's business : the fundamentals of data monetization /

Bibliographic Details
Main Authors: Wixom, Barbara Haley, 1969- (Author), Beath, Cynthia Mathis, 1944- (Author), Owens, Leslie (Leslie Ann), 1972- (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: Cambridge, Massachusetts : The MIT Press, [2023]
Series:Management on the cutting edge.
Subjects:
Electronic data processing > Economic aspects.
Big data > Economic aspects.
Data mining > Economic aspects.
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Information Management
BUSINESS & ECONOMICS / Strategic Planning
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction: Data Is Everybody's Business
  • Data Monetization
  • Data Monetization Capabilities
  • Improving with Data
  • Wrapping with Data
  • Selling Information Solutions
  • Creating a Data Democracy
  • Data Monetization Strategy
  • Monetizing Your Data
  • Appendix: The Capability Assessment Worksheet.