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Innovation diffusion models : theory and practice /

"New product growth models - also called innovation diffusion models - are used to describe and forecast the evolution in time of sales of new products. Commercial products are characterized by a finite life cycle, which follows a nonlinear path, namely birth, growth, maturity, and decline. Pre...

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Bibliographic Details
Main Author:	Guidolin, Mariangela (Author)
Format:	eBook
Language:	English
Published:	Chichester, West Sussex, UK : Wiley, 2024.
Subjects:	New products > Marketing > Mathematical models. Diffusion of innovations.
Online Access:	Connect to the full text of this electronic book

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