http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Management and marketing for improved retail competitiveness and performance
1 online resource ( xix, 457 pages) : illustrations (some color).
José Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires.
Includes bibliographical references and index.
Hershey, PA : Business Science Reference, [2023]
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series