Cover Image

Contemporary approaches of digital marketing and the role of machine intelligence /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Munna, Afzal Sayed, 1980- (Editor), Shaikh, Md Sadeque Imam, 1977- (Editor), Kazi, Baha Uddin, 1976- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global, Business Science Reference, an imprint of IGI Global, [2023]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Internet marketing.
Marketing > Technological innovations.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:"Premier reference source" - front cover.
Physical Description:1 online resource ( xviii, 260 pages) : illustrations (some color).
Bibliography:Includes bibliographical references and index.
ISBN:9781668477373
1668477378
9781668477380
1668477386
DOI:10.4018/978-1-6684-7735-9