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Advances in Digital Marketing and eCommerce : Fourth International Conference, 2023 /

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Martínez-López, Francisco J. (Editor)
Format: eBook
Language:English
Published: Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Edition:1st ed. 2023.
Series:Springer Proceedings in Business and Economics,
Subjects:
Telemarketing.
Internet marketing.
Business information services.
Electronic commerce.
Digital Marketing.
IT in Business.
e-Commerce and e-Business.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
Physical Description:1 online resource (VII, 306 pages 66 illustrations, 28 illustrations in color.)
ISBN:9783031318368
ISSN:2198-7254
DOI:10.1007/978-3-031-31836-8