Cover Image

Global developments in nation branding and promotion : theoretical and practical approaches /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Masouras, Andreas, 1980- (Editor), Daskou, Sofia, 1971- (Editor), Pistikou, Viktoria, 1986- (Editor), Dimitriou, Dimitrios, 1971- (Editor), Friesner, Tim, 1967- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : Information Science Reference, an imprint of IGI Global, [2023]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Place marketing > Social aspects.
Place marketing > Political aspects.
Place marketing > Government policy.
Branding (Marketing)
National characteristics.
Cultural diplomacy.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource ( xxv, 324 pages) : illustrations (some color).
Bibliography:Includes bibliographical references and index.
ISBN:9781668459034
1668459035
9781668459041
1668459043
DOI:10.4018/978-1-6684-5902-7