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Strategic internal communication : a practitioner's guide to implementing cutting-edge methods for improved workplace culture /

Bibliographic Details
Main Authors: Dahlman, Susanne, 1964- (Author), Heide, Mats (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: Abingdon, Oxon : New York, NY : Routledge, 2021.
Subjects:
Communication in management.
Communication in organizations.
Corporate culture.
Organizational behavior.
Organizational Culture
Communication en gestion.
Communication dans les organisations.
Culture d'entreprise.
Comportement organisationnel.
BUSINESS & ECONOMICS / General
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Workplace Culture
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction: The value of internal communication
  • Communicating strategy and change
  • The manager's communicative role
  • The co-worker's communicative role
  • The communication professional's role and assignment
  • Digital communication
  • Measuring communication
  • Summary and the way forward.