The effects of social media advertising in China : theory, practices and implications /

Bibliographic Details
Main Author:	Xuan, Changchun, 1981- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	London ; New York, NY : Routledge, Taylor & Francis Group, 2023.
Subjects:	Internet advertising > China > Public opinion. Internet marketing > China > Public opinion. Social media > China > Public opinion. Consumers > China > Attitudes. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Advertising & Promotion. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781003310594 1003310591