Applications of neuromarketing in the metaverse /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Gupta, Monika (Editor), Shalender, Kumar, 1984- (Editor), Singla, Babita, 1988- (Editor), Singh, Nripendra, 1975- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2023]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Neuromarketing. Marketing > Psychological aspects. Metaverse. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( xxvi, 338 pages) : illustrations (some color).
Bibliography:	Includes bibliographical references and index.
ISBN:	9781668481523 1668481529
DOI:	10.4018/978-1-6684-8150-9