Balancing valued tradition with innovation : when your product is a beloved classic, how do you update it to attract new customers? /

Companies with a strong legacy and established brand face the quandary of maintaining their loyal customer base while appealing to an evolving market. An empirical study of audience responses to operas that have been reinterpreted to appeal to modern tastes provides lesson for how to leverage a hist...

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Bibliographic Details

Main Authors:	Cancellieri, Giulia (Author), Ferriani, Simone (Author), Cattani, Gino (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : MIT Sloan Management Review, 2023.
Edition:	[First edition].
Subjects:	Business enterprises > Technological innovations. Product design. Electronic books.
Online Access:	Connect to the full text of this electronic book