rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Entrepreneurial marketing
    sub title: beyond professionalism to creativity, leadership, and sustainability
  name:
    name part: Kotler, Philip
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Martin, Eric
    name part: (Actor)
    role:
      role term: narrator.
  name:
    name part: Kartajaya, Hermawan
    name part: 1947-
    role:
      role term: author.
  name:
    name part: Hooi, Den Huan
    role:
      role term: author.
  name:
    name part: Mussry, Jacky
    role:
      role term: author.
  name:
    name part: Safari, an O'Reilly Media Company
  type of resource: sound recording-nonmusical
  genre: Electronic books.
  genre: Audiobooks.
  origin info:
    place:
      place term: xx
    date issued: 2023
    edition: [First edition].
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 audio file (8 hr., 26 min.))
  abstract: In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: a post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity; discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030; and explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors
  note: Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry.
  note: Read by Eric Jason Martin.
  subject:
    topic: Marketing
    topic: Management
  subject:
    topic: Organizational change
  subject:
    topic: Decision making
  subject:
    topic: Strategic planning
  subject:
    topic: Creative ability in business
  classification: HF5415.13
  classification: 658.8
  identifier: 9781663726032
  identifier: 1663726035
  identifier: 9781663726032 O'Reilly Media
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record content source: ORMDA
    record creation date: 230613
    record change date: 20260128204155.8
    record identifier: in00004727279
    language of cataloging:
      language term: eng