Cultural marketing and metaverse for consumer engagements /

Bibliographic Details

Corporate Author:	IGI Global Online
Other Authors:	Singh, Amandeep, 1982- (Editor), Sharma, Sandhir (Editor), Singh, Amrinder (Editor), Unanoğlu, Murat, 1979- (Editor), Taneja, Sanjay (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2023]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Marketing. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book