rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Better brand health
    sub title: measures and metrics for a how brands grow world
  name:
    name part: Romaniuk, Jenni
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Gould, Cat
    role:
      role term: narrator.
  type of resource: sound recording-nonmusical
  genre: Audiobooks.
  origin info:
    place:
      place term: xx
    date issued: 2023
    edition: [First edition].
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 audio file (8 hr., 4 min.))
  abstract: Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. Jenni has conducted R & D into brand health tracking for the past decade; much of this is published in a disparate range of academic marketing journals, and some of it is not published because it is more technical. Better Brand Health brings together that R & D with Jenni and the Ehrenberg-Bass Institute's background to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and get the most out of the information to inform their recommendations and implications.
  note: Jenni Romaniuk.
  note: Read by Cat Gould.
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Business enterprises
    topic: Public opinion
  subject:
    topic: Performance standards
  classification: HF5415.1255
  classification: 658.827
  identifier: 9781663728159
  identifier: 1663728151
  identifier: 9781663728159 O'Reilly Media
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record content source: ORMDA
    record creation date: 230523
    record change date: 20260128204401.5
    record identifier: in00004722870
    language of cataloging:
      language term: eng