Handbook of research on consumer behavioral analytics in metaverse and the adoption of virtual world /
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| Format: | eBook |
| Language: | English |
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Hershey, PA :
Engineering Science Reference, an imprint of IGI Global,
[2023]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Online Access: | Connect to the full text of this electronic book |
| Physical Description: | 1 online resource ( xxiii, 404 pages) : illustrations (chiefly color), color map. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781668470312 1668470314 |
| DOI: | 10.4018/978-1-6684-7029-9 |