http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Big data marketing strategies for superior customer experience
1 online resource ( xviii, 346 pages.) :
Includes bibliographical references and index.
Hershey, PA : Business Science Reference, [2023]
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series