rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Big data marketing strategies for superior customer experience
  name:
    name part: Saura, José Ramón
    name part: 1992-
    role:
      role term: editor.
  name:
    name part: IGI Global Online
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2023
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource ( xviii, 346 pages.) :
  note: Jose Ramon Saura.
  note: Includes bibliographical references and index.
  subject:
    topic: Internet marketing
  subject:
    topic: Target marketing
  subject:
    topic: Big data
  subject:
    topic: Customer services
  subject:
    topic: Big data
  subject:
    topic: Customer services
  subject:
    topic: Internet marketing
  subject:
    topic: Target marketing
  classification: HF5415.1265 .B55 2023
  classification: 658.8/72
  related item:
    title info:
      title: Big data marketing strategies for superior customer experience
    origin info:
      publisher: Hershey, PA : Business Science Reference, [2023]
    identifier: (DLC) 2022039778
  related item:
    title info:
      title: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
  identifier: 9781668464564
  identifier: 166846456X
  identifier: 9781668464540
  identifier: 9781668464557
  identifier: 2022039779
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: DLC
    record creation date: 220902
    record change date: 20230425143131.6
    record identifier: in00004722585
    language of cataloging:
      language term: eng