Big data marketing strategies for superior customer experience /

Bibliographic Details

Corporate Author:	IGI Global Online
Other Authors:	Saura, José Ramón, 1992- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2023]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Internet marketing. Target marketing. Big data. Customer services. Electronic books.
Online Access:	Connect to the full text of this electronic book