APA (7th ed.) Citation

IGI Global Online & Saura, J. R. (2023). Big data marketing strategies for superior customer experience. Business Science Reference, an imprint of IGI Global. https://doi.org/10.4018/978-1-6684-6454-0

Chicago Style (17th ed.) Citation

IGI Global Online and José Ramón Saura. Big Data Marketing Strategies for Superior Customer Experience. Hershey, PA: Business Science Reference, an imprint of IGI Global, 2023. https://doi.org/10.4018/978-1-6684-6454-0.

MLA (9th ed.) Citation

IGI Global Online and José Ramón Saura. Big Data Marketing Strategies for Superior Customer Experience. Business Science Reference, an imprint of IGI Global, 2023. https://doi.org/10.4018/978-1-6684-6454-0.