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Public communication campaigns /

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Bibliographic Details
Corporate Author: Sage eReference (Online service)
Other Authors: Rice, Ronald E. (Editor), Atkin, Charles K. (Editor)
Format: eBook
Language:English
Published: Thousand Oaks, Calif. : SAGE, 2017.
Edition:Fourth edition.
Subjects:
Publicity.
Advertising, Public service.
Public relations.
Advocacy advertising.
Advertising.
Publicité.
Publicité d'intérêt public.
Relations publiques.
Publicité-plaidoyer.
advertising.
public relations.
Communication.
Communication de masse.
Marketing.
Intérêt public.
Education sanitaire.
Santé publique.
Comportement social.
Etudes de cas.
Manuels.
Öffentlichkeitsarbeit
Medienpolitik
Propaganda
USA
Informationskampanjer.
Institutionell reklam.
PR.
Utvärdering.
Electronic books.
Online Access:Connect to the full text of this electronic book
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Published 2015
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Published 2001
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Published 1989
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Published 1981
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