Public communication campaigns /

Bibliographic Details
Corporate Author:	Sage eReference (Online service)
Other Authors:	Rice, Ronald E. (Editor), Atkin, Charles K. (Editor)
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. : SAGE, 2017.
Edition:	Fourth edition.
Subjects:	Publicity. Advertising, Public service. Public relations. Advocacy advertising. Advertising. Publicité. Publicité d'intérêt public. Relations publiques. Publicité-plaidoyer. advertising. public relations. Communication. Communication de masse. Marketing. Intérêt public. Education sanitaire. Santé publique. Comportement social. Etudes de cas. Manuels. Öffentlichkeitsarbeit Medienpolitik Propaganda USA Informationskampanjer. Institutionell reklam. PR. Utvärdering. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 376 pages) : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781544308449 1544308442 9781452289786 1452289786