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Power in business relationships : dynamics, strategies and internationalisation /

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"Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character. As a complex construct, inter-firm power is treated as a matter of perceptio...

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Bibliographic Details
Main Authors: Siemieniako, Dariusz (Author), Mitręga, Maciej (Author), Makkonen, Hannu (Professor of marketing) (Author), Pfajfar, Gregor (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2023.
Series:Routledge focus on business and management.
Subjects:
Relationship marketing.
Industrial marketing.
BUSINESS & ECONOMICS > Marketing > Industrial.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > General.
Online Access:Connect to the full text of this electronic book
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