Ways to successful strategies in drug research and development /
Strategic planning is a critical subject, central to the success of any scientific and economical enterprise. Not only is the scientific knowledge of many persons needed, but also an assessment of what may occur in the future - which approach may be competitive, which option can be achieved, and how...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Weinheim ; New York :
VCH,
©1996.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Strategic planning is a critical subject, central to the success of any scientific and economical enterprise. Not only is the scientific knowledge of many persons needed, but also an assessment of what may occur in the future - which approach may be competitive, which option can be achieved, and how can this be accomplished. With a focus on the various ethical obligations to patients, animals and the environment, this book offers hands-on help on how to develop successful R & D strategies, taking special account of the needs of scientists and managers in the pharmaceutical industry. Key topics i. |
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| Physical Description: | 1 online resource (xiii, 265 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 241-251) and index. |
| ISBN: | 9783527615018 3527615016 9783527615001 3527615008 |