Packaging research in food production design and development /
Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Resear...
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Ames, IA :
Wiley-Blackwell,
2009.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and "how to" business methodology with a detailed treatment of the different facets of concept research. |
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| Physical Description: | 1 online resource (xiii, 264 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780813806044 0813806046 0813812224 9780813812229 1282274031 9781282274037 9786612274039 6612274034 1444319337 9781444319330 |