Development communication : reframing the role of the media /

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.:.; Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in...

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Bibliographic Details
Other Authors: McPhail, Thomas L.
Format: eBook
Language:English
Published: Chichester, U.K. ; Malden, MA : Wiley-Blackwell, 2009.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.:.; Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change.; Discusses themajor approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet.; Explores the role of NGOs, the CNN Effect, and the pow.
Physical Description:1 online resource (xiii, 239 pages)
Bibliography:Includes bibliographical references (pages 211-234) and index.
ISBN:9781444310740
1444310747
9781444310733
1444310739
1282117297
9781282117297