A customer-oriented manager for B2B services /
The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to th...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
London, UK : Hoboken, NJ :
ISTE, Ltd. ; Wiley,
2022.
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| Series: | Innovation, entrepreneurship and management series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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