Augmented customer strategy : CRM in the digital age /
Reflecting on the customer relationship, what it has become and what it will be tomorrow, this book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. --
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London, UK : Hoboken, NJ :
ISTE, Ltd. ; John Wiley & Sons, Inc.,
2019.
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| Series: | Innovation, entrepreneurship and management series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Reflecting on the customer relationship, what it has become and what it will be tomorrow, this book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. -- |
|---|---|
| Physical Description: | 1 online resource (xx, 295 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1119618320 9781119618324 9781119618249 111961824X 9781119618263 1119618266 |