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|a Duong, Véronique,
|e author.
|
| 245 |
1 |
0 |
|a Baidu SEO :
|b challenges and intricacies of marketing in China /
|c Véronique Duong.
|
| 264 |
|
1 |
|a London, UK :
|b ISTE, Ltd. ;
|a Hoboken, NJ :
|b Wiley,
|c 2017.
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|a Baidu, Its Services and Its Competitors -- Technical Advice and Tips for Baidu SEO -- Semantic and Editorial Advice and Tips for Baidu SEO -- Subjects Related to Baidu SEO -- Methodology of a Baidu SEO Campaign -- Beyond Baidu SEO -- Conclusion -- Glossary.
|
| 504 |
|
|
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|
| 588 |
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|a Online resource; title from PDF title page (John Wiley, viewed July 6, 2017).
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|a SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.
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|z China.
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|a Duong, Véronique.
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|d London, UK : ISTE, Ltd. ; Hoboken, NJ : Wiley, 2017
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|a 2.12.2. The hreflang attribute does not work on Baidu2.12.3. Micro data tags (Schema.org) do not work in Baidu; 2.13. Baidu's V1, V2 and V3 icons; 2.14. The "official site" icon on Baidu (官网); 2.15. The Pomegranate algorithm (石榴); 2.16. The Money Plant algorithm against external spam links; 2.17. Sitemap for Baidu; 2.18. Submitting URLs to Baidu automatically; 2.19. Adapt your mobile site to Baidu; 2.20. Declaring a mobile site in Webmaster Tools; 2.21. Baidu's official good practices for optimizing a mobile site; 2.22. Why should you have a Responsive Design site.
|
| 955 |
|
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|a Wiley EBA record
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| 998 |
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