Baidu SEO : challenges and intricacies of marketing in China /

SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site as...

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Bibliographic Details
Main Author: Duong, Véronique (Author)
Format: eBook
Language:English
Published: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2017.
Series:Focus series (London, England)
Subjects:
Online Access:Connect to the full text of this electronic book

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264 1 |a London, UK :  |b ISTE, Ltd. ;  |a Hoboken, NJ :  |b Wiley,  |c 2017. 
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505 0 |6 880-01  |a Baidu, Its Services and Its Competitors -- Technical Advice and Tips for Baidu SEO -- Semantic and Editorial Advice and Tips for Baidu SEO -- Subjects Related to Baidu SEO -- Methodology of a Baidu SEO Campaign -- Beyond Baidu SEO -- Conclusion -- Glossary. 
504 |a Includes bibliographical references and index. 
588 0 |a Online resource; title from PDF title page (John Wiley, viewed July 6, 2017). 
520 8 |a SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book. 
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880 8 |6 505-01  |a 2.12.2. The hreflang attribute does not work on Baidu2.12.3. Micro data tags (Schema.org) do not work in Baidu; 2.13. Baidu's V1, V2 and V3 icons; 2.14. The "official site" icon on Baidu (官网); 2.15. The Pomegranate algorithm (石榴); 2.16. The Money Plant algorithm against external spam links; 2.17. Sitemap for Baidu; 2.18. Submitting URLs to Baidu automatically; 2.19. Adapt your mobile site to Baidu; 2.20. Declaring a mobile site in Webmaster Tools; 2.21. Baidu's official good practices for optimizing a mobile site; 2.22. Why should you have a Responsive Design site. 
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