Baidu SEO : challenges and intricacies of marketing in China /
SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site as...
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| Format: | eBook |
| Language: | English |
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London, UK : Hoboken, NJ :
ISTE, Ltd. ; Wiley,
2017.
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| Series: | Focus series (London, England)
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book. |
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| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119368755 1119368758 9781119368748 111936874X 9781119368724 1119368723 |