rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Style & statistics
    sub title: the art of retail analytics
  title info:
    title: Style and statistics
  name:
    name part: Bullard, Brittany
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: "The power of retail analytics is important but being able to interpret it in a way that the end business user or average shopper who wants to learn more can actually interpret and understand can be a challenge. The book will include information on current industry trends as well as why analytics have become so important in the industry. This book focuses on applications of analytics within merchandise assortment management, pricing, marketing, and customer intelligence. Each chapter will include how analytics can help retailers solve business issues. The book will also include interviews from different retailers. The end of the book will emphasize the personal value of utilizing analytics. It will talk about how utilizing analytics can help individuals' own careers by increasing efficiencies and accuracies. Information on how to expand their current knowledge will be included as well"--
  note: Brittany Bullard.
  note: Machine generated contents note: Introduction Chapter 1: Changing Face of Retail Chapter 2: Merchandise Financial Planning Statistical Forecasting Chapter 3: Assortment Management Understanding Your Customer Understanding Product Choice Counts Understanding Current Product Performance Predicting the Evolution of Trends How much to buy? What sizes do I need? Chapter 4: Fulfillment Allocation Order Fulfillment Chapter 5: Pricing Pricing Analytics Regular Price Promotional Pricing Markdown/Clearance Pricing Pricing Maturity & Organizational Structures Chapter 6: Marketing Data Marketing Campaign Lift Analysis Customer Lifetime Value Customer Segmentation The Internet of Things Path to Purchase Chapter 7: In-Store Experience Store Labor Forecasting Assortment Optimization The Internet of Things Chapter 8: Cyber-Security EMV/Chip Cards Chargebacks Data Governance Chapter 9: Customer Journey Chapter 10: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Chapter 11: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Additional Resources Glossary Retail Math References Index.
  note: Includes bibliographical references and index.
  subject:
    topic: Retail trade
    topic: Management
  subject:
    topic: Retail trade
    topic: Statistical methods
  classification: HF5429 .B85 2016
  classification: 658.8/700727
  classification: BUS057000
  related item:
    title info:
      title: Style & statistics
    name:
      name part: Bullard, Brittany.
    origin info:
      publisher: Hoboken : Wiley, 2016
    identifier: (DLC) 2016033159
  identifier: 9781119271253
  identifier: 1119271258
  identifier: 9781119271246
  identifier: 111927124X
  identifier: 1119271266
  identifier: 9781119271260
  identifier: 9781119270317
  identifier: 1119270316
  identifier: 2016050436
  identifier: 8C6741D8-3F17-427D-BF93-43FB9546B03A OverDrive, Inc.
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: DLC
    record creation date: 161101
    record change date: 20260214195759.7
    record identifier: in00004685493
    language of cataloging:
      language term: eng