Rigorous magic : communication ideas and their application /
In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simp...
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester, England ; Hoboken, NJ :
Wiley,
©2007.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. |
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| Physical Description: | 1 online resource (xxv, 278 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 269-270) and index. |
| ISBN: | 9781119209232 1119209234 9780470511879 0470511877 9780470687413 047068741X 1280855991 9781280855993 9780470026014 0470026014 |